The trilogy “ Uhr, Natur, Kultur” has been created for Oris’ 2019 global launch of the new watch “Oris Big Crown ProPilot X” at Baselworld 2019. The trilogy focuses on the essentiality in the watch’s design, resembling nature which grows in the most efficient way and leads to logical beauty. The trilogy brings the watch, nature and culture to the same dimensional level to express the similarities in the rules of essential design driven by necessity.